A Beginner’s Guide to the Keyword Magic Tool

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In the evolving landscape of digital marketing, SEMrush emerges as a comprehensive toolkit designed to streamline SEO strategies and bolster online visibility. At the heart of SEMrush’s offering is the Keyword Magic Tool, a dedicated solution for conducting detailed keyword research and analysis, crucial for crafting effective content marketing strategies. This powerhouse tool, part of SEMrush’s suite of over 55 products, stands out for its ability to generate extensive keyword lists tailored to enhance search engine optimization efforts, making SEMrush a go-to platform for marketers aiming to deploy impactful digital campaigns.

Given the importance of keyword research in digital marketing, the SEMrush Keyword Magic Tool provides users with a robust keyword generator and research apparatus. It assists not only in keyword search but extends its capabilities to competitor analysis, SEO audits, and tracking keyword rankings. With options for a free trial and a variety of pricing plans, SEMrush makes these powerful features accessible to beginners and seasoned marketers alike, in multiple languages and with a user-friendly dashboard. This guide aims to navigate users through the initial setup to leveraging the full potential of SEMrush for optimizing content, auditing websites, and analyzing digital competitors.

Setting Up Your Semrush Account

Step-by-Step Instructions for Account Setup

  1. Create Your Account
    • Visit the SEMrush website and click on the sign-up button. You will need to provide your email address and create a password. Accept the terms of service and privacy policy as part of the registration process.
  2. Choose Your Subscription Plan
    • SEMrush offers several subscription plans to cater to different needs, including Pro, Guru, Business, and Enterprise. There is also a free account option with limited access to over 55 products.
  3. Manage Cookie Settings
    • During setup, you will be prompted to configure your cookie settings. Categories include necessary, preferences, analytical, and marketing cookies. It’s important to customize these settings based on your privacy preferences.

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  • Preference Cookies: Enhance user experience by remembering settings and preferences. Includes cookies like lang and i18nextLng.
  • Analytical Cookies: Help understand user interaction with the website by collecting data. Includes cookies like _ga and _gid.
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Additional Resources and Services

  • Explore Additional Resources: SEMrush provides a wealth of resources including a blog, help center, and webinars to get you started.
  • Utilize the SEMrush Academy: Learn more about digital marketing and how to use SEMrush effectively through their online academy.

By following these steps and setting your preferences, you will be well on your way to leveraging the full capabilities of SEMrush for your digital marketing needs.

Conducting Keyword Research

Step-by-Step Instructions for Using SEMrush Keyword Magic Tool

  1. Enter Your Seed Keyword
    • Start by entering a seed keyword into the Keyword Magic Tool to explore a wide range of keyword opportunities. This initial step is crucial for generating a diverse list of keywords, including broad match, phrase match, and exact match options.
  2. Select Target Location and Language
    • Choose the geographical location and the language for which you want to perform keyword research. This feature is vital for tailoring your SEO strategy to specific markets and understanding regional search behaviors.
  3. Analyze Keyword Types and Matches
    • Utilize the tool to filter keywords by type: All Keywords, Broad Match, Phrase Match, Exact Match, and Related. Each category offers unique insights and helps refine your search strategy.
  4. Discover Keywords with Featured Snippets
    • Apply the Featured Snippets filter to identify keywords that could help your content appear in prominent search result features. This approach enhances visibility and drives more organic traffic.
  5. Explore Keyword Difficulty and Volume
    • Assess the difficulty and search volume for each keyword. SEMrush provides accurate metrics that help determine the competitiveness of keywords and their potential to attract traffic.
  6. Intent Analysis for Targeted Content
    • Use the Intent filter to understand the searcher’s intent behind each keyword. This information is essential for creating content that aligns with user needs and improves conversion rates.
  7. Use Advanced Filters for Long-Tail Keywords
    • Employ advanced filtering options to pinpoint long-tail keywords, which are generally less competitive and easier to rank for. These keywords can drive targeted traffic and are crucial for niche marketing.
  8. Save and Organize Keywords
    • After selecting your preferred keywords, use the Keyword Manager to save and categorize them. This tool helps organize your research and aligns it with your overall content strategy.

Utilizing SEMrush for Comprehensive Keyword Research

  • Keyword Overview
    • Get a quick snapshot of key metrics like monthly search volume, keyword difficulty, and CPC using the Keyword Overview tool. This feature provides a high-level view of keyword viability.
  • Detailed Analysis with Keyword Magic Tool
    • Dive deeper into keyword research with the Keyword Magic Tool. Here, you can build extensive keyword lists and explore subgroups for more granulated insights.
  • Competitor Analysis
    • Identify what keywords your competitors are ranking for with the Keyword Gap tool. This analysis helps uncover opportunities where you can outperform your competitors.
  • Historical Data Review
    • Check the history of your previous searches to track changes and trends over time. This feature is useful for adjusting strategies based on past performance.
  • Content Strategy Development
    • Align your keywords with SEMrush’s content strategy suggestions to enhance SEO effectiveness. This integration ensures that your content is optimized for the best possible search engine performance.

By following these steps and utilizing the features of the SEMrush Keyword Magic Tool, marketers can conduct effective keyword research that enhances their digital marketing strategies and improves their online presence.

Auditing Your Website

Step-by-Step Instructions for Website Auditing with SEMrush

  1. Initiate a Site Audit
    • To start auditing your website, enter your domain in the SEMrush Site Audit tool and click on ‘Start Audit’. This process will scan your website for technical SEO issues that could be impacting your site’s performance.
  2. Review Site Health Score
    • After the audit is complete, review the Site Health score which provides a quick overview of your site’s current SEO status. This score reflects the severity and number of errors, warnings, and notices found during the audit.
  3. Address Errors and Warnings
    • Begin by addressing the most critical issues listed under ‘Errors’ as these require immediate attention. Then, proceed to resolve ‘Warnings’ which are less severe but can still affect your site’s SEO performance. Lastly, review ‘Notices’ for additional optimization opportunities.
  4. Use Thematic Reports for Detailed Insights
    • Explore thematic reports available on the Overview tab which cover specific areas such as crawlability, HTTPS, site performance, and Core Web Vitals. These reports provide deeper insights into common issues and how to resolve them.
  5. Analyze Crawlability and Site Performance
    • Utilize the Log File Analyzer to understand how search engines are crawling your website. This tool helps identify potential bottlenecks that could hinder search engine access.
    • Check your site’s speed and performance metrics using the Site Performance report, as these factors significantly impact user experience and SEO rankings.

Utilizing SEMrush Tools for Comprehensive Audits

  • Domain Overview Analysis
    • Use the Domain Overview tool to get a snapshot of your website’s performance, including keyword rankings, main competitors, and backlink profiles. This tool allows analysis of up to 10 domains per day.
  • Check Indexing and Mobile Usability
    • Verify that Google is indexing only the desired version of your site using Google Search Console’s ‘Pages’ report. Also, use the Mobile Usability report to ensure your site is optimized for mobile devices, which is crucial for maintaining high search rankings.
  • Internal Linking and Traffic Analysis
    • Assess the structure of your internal links with the Internal Linking report to ensure optimal navigation and link value distribution across your site.
    • Monitor your organic search traffic and performance using Google Search Console’s ‘Search results’ report to track how users are finding your site.
  • On-Page SEO Optimization
    • Conduct an on-page SEO audit with the On Page SEO Checker. This tool provides actionable insights and recommendations to improve the SEO of your most critical pages by analyzing target keywords and competitors.

Advanced Auditing Features for Subscribers

  • Crawling Capacity and Advanced Settings
    • Depending on your subscription level (Pro, Guru, Business), SEMrush Site Audit can crawl up to 1 million pages per month. This extensive crawling capability is essential for larger sites to ensure comprehensive auditing.
    • For sites with restricted areas, SEMrush offers options to bypass website restrictions such as disallow directives in robots.txt or password-protected areas, ensuring a thorough audit.

By following these steps and utilizing the various tools offered by SEMrush, users can conduct a detailed and effective audit of their website, identifying and rectifying issues that may impede their SEO success.

Tracking Your Rankings

Setting Up a Position Tracking Campaign

  1. Initial Setup
    • Enter your domain and configure the tracking settings, including scope, device, and location, to start monitoring your rankings.
  2. Keyword Organization
    • Group your keywords by topics using tags for efficient sorting and analysis in future reports.
  3. Competitor Comparison
    • Attach up to 20 competitors to your campaign to compare rankings side by side, providing a comprehensive view of your competitive landscape.

Key Metrics in Position Tracking

Advanced Tracking Features

  • Multitargeting
    • Track your website’s search performance across different devices and locations to understand varying user behaviors.
  • Share of Voice
    • Analyze the proportion of your target audience’s attention captured by your brand, helping gauge your market influence.
  • Cannibalization Report
    • Identify and resolve issues where multiple pages target the same keyword, preventing them from competing against each other in search rankings.

Daily Tracking and SERP Features Analysis

  • Daily Data Updates
    • Receive daily updates on the rankings for your chosen keywords, allowing for timely adjustments to your SEO strategy.
  • Featured Snippets and SERP Features
    • Identify opportunities to appear in featured snippets and other prominent search result features to enhance visibility.

Leveraging SEMrush Sensor for Market Insights

  • Monitor SERP Volatility
    • Use SEMrush Sensor to track daily changes in Google’s search results, helping detect fluctuations that may indicate updates to Google’s algorithm.

Integrating Position Tracking with Site Analysis

  • Organic Traffic Monitoring
    • Check your website’s organic traffic using Google Search Console’s ‘Search results’ report to understand how users find your site.
  • Keyword-Page Correlation
    • Pair keywords with relevant pages on your website using the Pages report in Position Tracking, optimizing each landing page’s content for targeted keywords.

Analyzing Competitor Strategies

Step-by-Step Instructions for Analyzing Competitor Strategies

  1. Identify Your Competitors
    • Begin by identifying key competitors in your industry across various segments like organic search, paid search, and local SEO. This foundational step is crucial for setting the scope of your competitive analysis.
  2. Use SEMrush for Comprehensive Insights
    • Employ SEMrush’s Domain Overview and the Compare Domains feature to benchmark against your competitors, gaining insight into their traffic sources, main organic and paid keywords, and overall online presence.
  3. Analyze Backlink Opportunities
    • Discover potential backlink opportunities by using the Backlink Gap tool to find domains that link to your competitors but not to you. This can help in enhancing your SEO strategy by identifying new link-building opportunities.
  4. Evaluate Competitor Content and SEO Strategies
    • With SEMrush’s Organic Research and Advertising Research tools, analyze your competitors’ content and SEO strategies. Look into the keywords they are ranking for and the types of ads they are running.
  5. Social Media and Advertising Insights
    • Utilize the Social Media Tracker to analyze your competitors’ social media strategies. Understand how they engage with their audience and what content performs best. Additionally, use Advertising Research to delve into their ad strategies and placements.
  6. Create Competitor Profiles
    • Compile detailed profiles for each competitor, including their market share, audience demographics, product offerings, and pricing strategies. This comprehensive profile will aid in understanding their strengths and weaknesses.
  7. SWOT Analysis
    • Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) based on your findings. This will help in positioning your business strategically by leveraging your strengths and identifying areas for improvement.
  8. Monitor and Track Competitor Performance
    • Set up a routine monitoring system using SEMrush’s Traffic Analytics and other tools to keep track of your competitors’ performance and strategies over time. Regular updates will help in staying ahead and promptly responding to market changes.

Table: Key Competitor Analysis Metrics

Metric Tool Used Description
Traffic Sources Traffic Analytics Analyzes where competitors’ traffic is coming from.
Organic Keywords Organic Research Shows the keywords competitors are ranking for.
Paid Ad Strategies Advertising Research Provides insights into competitors’ ad campaigns.
Social Media Engagement Social Media Tracker Tracks engagement metrics and audience preferences.
Backlink Opportunities Backlink Gap Identifies linking opportunities missed by your site.

By following these steps and utilizing the tools provided by SEMrush, businesses can gain a comprehensive understanding of their competitive landscape. This analysis not only highlights where competitors are excelling but also reveals potential opportunities for your business to capitalize on, ensuring you maintain a competitive edge in your industry.

Optimizing Your Content

On-Page SEO Optimization

  1. Enhance Page Structure and Metadata
    • Focus on refining meta tags, heading tags, and ensuring your webpage is accessible and mobile-optimized to significantly boost your on-page SEO.
  2. Implement Schema Markup
    • Integrate schema markup to help search engines understand the content structure, enhancing visibility in search results.

Off-Page SEO Strategies

  1. Backlink Development
    • Use the On Page SEO Checker to identify high-quality backlink opportunities that can improve your site’s authority and search rankings.
  2. Internal Linking Optimization
    • Develop a strategic internal linking plan that enhances navigation and distributes page authority across your website.

Local SEO Enhancement

  • Optimize Google Business Profile
    • Regularly update and optimize your Google Business Profile to improve visibility in local search results.
  • Manage and Respond to Reviews
    • Actively manage and respond to customer reviews to enhance reputation and local SEO performance.

Utilizing SEMrush Content Marketing Tools

  • SEO Content Template
    • Generate content briefs with actionable recommendations tailored to your target keywords and competitors, ensuring your content is primed for success.
  • SEO Writing Assistant
    • Optimize content directly in Google Docs or WordPress with the SEO Writing Assistant to ensure uniqueness, readability, and tone consistency.

Technical SEO and SERP Features

  1. Technical SEO Adjustments
    • Apply recommendations from the On Page SEO Checker to target specific SERP features and improve overall site performance.
  2. Keyword and Backlink Strategies
    • Integrate advised secondary keywords and pursue recommended backlink sources to enhance SEO efforts.

Learning and Development with SEMrush

  • Keyword Research Course
    • Enhance your SEO knowledge with the SEMrush Keyword Research Course, designed to improve your skills in keyword management and website optimization.
  • Practical Application
    • By completing the course, gain the ability to establish an efficient keyword strategy and optimization workflow, crucial for ongoing SEO success.


Throughout this guide, we’ve explored the multifaceted capabilities of SEMrush, emphasizing its pivotal role in keyword research, website auditing, position tracking, competitor analysis, and content optimization. The comprehensive overview provided aims to equip beginners with the knowledge and steps necessary to harness SEMrush’s Keyword Magic Tool and other integrated features effectively. By meticulously following the outlined procedures, users are positioned to significantly enhance their online visibility, refine their SEO strategies, and outmaneuver competitors in the digital marketing arena.

As we conclude, it’s clear that SEMrush emerges not just as a tool but as an indispensable ally in navigating the complexities of digital marketing. Its suite of resources, from keyword insights to competitor strategies, offers a blueprint for success in the online world. Engaging with SEMrush’s functionalities can lead to transformative outcomes for marketing strategies, driving improved search engine rankings, and cultivating a stronger online presence. The journey through SEMrush outlined in this guide is just the beginning, with ongoing exploration and utilization bound to unlock even greater results for digital marketers at every level.


Q: What is the process for utilizing the SEMrush Keyword Magic Tool?
A: To utilize the Keyword Magic Tool in SEMrush, start by entering a keyword you’re interested in analyzing into the search bar; this is your seed keyword. After selecting your database, the tool will create a comprehensive list of related terms and display them in the table below.

Q: Can I access the SEMrush tool without any cost?
A: Yes, SEMrush offers a free version that allows for limited usage, including 10 keyword searches per day using the Keyword Overview or the Keyword Magic Tool.

Q: Does SEMrush offer its keyword research tool as a free service?
A: The Keyword Magic Tool is included in SEMrush’s SEO toolkit, and you can sign up for a free account that permits up to 10 keyword searches each day.

Q: Is the Keyword Magic Tool available for free?
A: SEMrush provides a free plan that includes 10 daily searches with the Keyword Overview or Keyword Magic Tool, the ability to analyze up to 10 competitor domains per day with Domain Overview, track up to 10 keywords daily with the Position Tracking tool, among other features.